Angela Cassidy: clean lines create a path to success
9 June 2011 by TexSelect in Alumni Stories, Fashion
Texprint alumna Angela Cassidy creates modern, elegant yet timeless women’s knitwear and is now into the third season with her own label. In 2010, she scooped the Scottish Fashion Award for Textile Brand of the Year, just months after launching her company.
Angela’s inspiration is drawn from a wide array of sources, particularly clean lines and architecture. She especially loves experimenting with yarn and techniques as the creation of the textiles are at the heart of her work, rather than being overly influenced by current trends and fashion.
Prior to setting up her business, Angela worked with established designers and collaborated on various projects, building up her knowledge of the industry. Today her pieces are stocked by retailers including the prestigious boutique Browns in London and she is soon to export to Japan.
Angela loves the freedom of being her own boss and the scope it allows her to develop a personal vision. However, she points out that only around 30% of her time is currently spent creatively. Being a small concern she also has to focus on sales, production, delivery, PR, marketing and essential administration. Her plans for the future are to consolidate her brand while expanding and strengthening her skills.
For new graduates Angela has this advice: “Realise your strengths and understand that nothing is really a wasted experience. You learn from both good and bad choices and the lessons you learn will shape your future. You can only make your decisions on what feels right at the time.”