Emma Bradbury – designs for Daks at London Fashion Week
13 March 2011 by TexSelect in Alumni Stories, Fashion
Texprint caught up with another of 2010’s stars, Emma Bradbury, who has been madly busy working on a number of exciting projects. Most recently Emma has been working with London based brand Daks on their latest Womenswear collection which was shown at London Fashion Week last month.
This great opportunity evolved from Emma’s success in a Daks sponsored design competition, whilst at the RCA. She has designed and made a range of sweaters, scarves and other separates to fit in with Daks 'British Heritage' theme. This commission was a perfect fit for Emma, she told us,” It was a great project which brought together my love of traditional knitting techniques, British heritage, design and fashion. It was very exciting to see my work on the catwalk at Somerset House!”
Emma’s designs for Daks utilised some top quality British yarns, including Shetland and Blue Faced Leicester wool. She was able to work directly with Yorkshire based spinners, Laxons, who created a bespoke British yarn for her as part of the project. She hopes that the successful collaboration with Daks will continue, but she is also working with Orkney based design company, 'Tait and Style' on a new collection of scarves and accessories.
As part of the Texprint showcase at Indigo, Paris, Emma was also approached by New York based company, Kate Spade, who snapped up some of her designs. She says, “I’m very much looking forward to see how they use my designs in their collection”. She added, “Being chosen for Texprint 2010 has been an invaluable experience. The support, encouragement and advice given by the Texprint team has been extremely important to me in these first few months since graduating, and has provided me with professional skills regarding pricing, negotiating and invoicing”.
To contact Emma or to find out more about her recent projects