Surface View: Contrasts – the 2018 EDITS collection
21 February 2018 by Roger Tredre in Alumni Stories, Features, Home, Interiors & Auto, Sponsors, Judges & Champions
Flutter in Paradise by Nicola Rowe, bespoke wall mural, Contrasts Edit from Surface View
TexSelect designers have collaborated this spring with bespoke interior decoration company Surface View on an exceptional new home textiles collection.
It’s the fourth year that TexSelect and Surface View have worked together. The result, titled Contrasts, is the 2018 EDITS collection, which is full of eclectic energy.
Six of the 2017 Texprint designers participated in the collection, which was curated by Graham Hollick, the distinguished creative director and trend forecaster who has worked with everyone from Swarovski and The Conran Shop to The Guardian and Elle Decoration.
Left: Nicola Rowe sets up for photography / Right: Graham Hollick with designer Joe Whitbread
The collection explores contrasts between traditional and modern, between the natural world and the man-made. Hollick says: “We looked for a title that would cover the huge range of work from some outstanding designers.”
Hollick adds: “It’s such a pleasure to work on a project like this, doing something beautiful and creative. Not to select a design solely because it might be a big seller, but because I would want to live with this, or think it would look amazing in a restaurant or hotel setting.”
Designers participating include Joe Whitbread, Bryan Lam, Roberta Fox, Sophie Pope, Nicola Rowe and Holly Goldsmith. The strong bold colours of Fox and Lam are mixed with the naturalistic designs of Rowe and Pope. Fox says: “In my work I often use bright, bold and rich colours, so it was great to see how strong and prominent colours do really work in an interior setting.”
Holly Goldsmith’s work has a fresh modernist aesthetic, contrasting with Whitbread’s tight-knit weaves inspired by traditional tweed.
All the young designers enjoyed the challenges of the collaboration. Bryan Lam says: “It’s the very first time I’ve been involved in a project like this, so it was really great to work with professionals and be able to give my opinions during the selection process as well as assisting the photoshoot. Being a part of this collaboration and seeing my designs in a home textiles context has opened my eyes to more possibilities for my own design practice.”
Top left: Joe Whitbread / Bottom left: Bryan Lam / Right: Roberta Fox
Graham Hollick highlights the energy of the creative talents he’s collaborated with on the project: “I love the contact with young designers. They are so fresh and have so many ideas, and I’ve always been surprised by the unexpected potential – something that was just a little textile collage or not intended to be used in this way, suddenly becomes a massive wall mural, or a row of cushions.”
The new collection is now available to view and buy on the Surface View website. The designers receive invaluable publicity and recognition as well as royalties on all sales. Products include printed cushions, lampshades, roller blinds, wall stickers, framed prints and large-scale canvases.
Founded ten years ago, Surface View is part of digital print company VGL. It uses state-of-the-art print technology for application to a wide variety of interior products, building a reputation for being able to print images on virtually anything.
Based in Reading, Berkshire, the company already has a long association with TexSelect, producing the signage for events in London, Paris and Shanghai. The collaboration came about as a result of conversations with managing director Michael Ayerst following a visit to the Texprint exhibition in London in 2014 (Texprint is TexSelect’s former name).
Images from the Surface View Edits collection www.surfaceview.com
Alissa Sequeira, Surface View marketing executive, says: “We’ve enjoyed seeing the new designers’ diverse and innovative approach. Working with Graham has been an absolute joy. And it’s always a treat for us to work with the new designers, with many of them featured in publications such as Living Etc and World of Interiors. Informing the designers about their media coverage is a pleasure, and the excitement is infectious. We feel extremely privileged to be involved at the very beginning of their illustrious careers.”
And all the six designers return the compliment. Nicola Rose comments: “Speaking with Alissa and Graham helped me to value different aspects of my work. Their knowledge and advice has provided me with a more efficient way to view my designs and to create beautiful interiors.”
Dancing Thistles by Sophie Pope, canvas, Contrasts Edit from Surface View