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Surface View: the 2017 EDITS collection

16 February 2017 by Roger Tredre in Home, Interiors & Auto, Sponsors, Judges & Champions

A delightful new home textiles collection from Surface View is titled Abstraction | Edit – and every designer involved is from Texprint.

The artwork is inspired by drawing and mark making, while the colour palette is delicious – teal, terracotta, peach, mint, neutral shades of grey from pale to dark, with flashes of jewel-like emerald green and sapphire.

Texprint 'Abstraction' EDITS collection for Surface View © Mikey Womack 2016

Six of the 2016 Texprint designers participated in the collection, which was developed in collaboration with Surface View, the bespoke interior decoration company. Curated by leading interiors, food and still life stylist Sania Pell, it’s a real treat.

Designers participating include Chloe Frost (winner of the 2016 Texprint Colour Award), Mikey Womack, Grace Lomas (Texprint Fashion Award winner), Irene Infantes, Isla Middleton (Texprint Interiors Award winner) and Emmeline Kellett.

The new collection is now available to view and buy on the Surface View website. The designers receive important publicity and recognition as well as royalties on all sales. Products include printed cushions, lampshades, window films and large-scale canvases.

Texprint 'Abstraction' EDITS collection for Surface View

This is the latest annual installment in an ongoing, acclaimed series of curated collaborations (EDITS) developed by Surface View with a different curator every year. For 2017, it’s the turn of Pell, a London-based interiors stylist perhaps best known for her long-term association with Elle Decoration magazine (regularly styling interior trend stories and covers). “It’s always such a pleasure looking through new designers’ work,” says Pell. “It’s the part of my work I enjoy the most, and I always seek to include as much new work as possible in my styling.”

She was instantly drawn to the free mark-making style of Mikey Womack, with its hint of graffiti. “It really captured my attention. His drawing is so fresh. It’s interesting to see how it can be explored through home products, such as on a cushion.”

How does she find inspiration in her work? “It’s a feeling, isn’t it? It’s a hunch with trends – something out there in the ether.”

You can tell that Pell has the right hunches. On the day we meet, she’s wearing a zesty green top that is a dead ringer for Pantone’s 2017 Colour of the Year (the exact colour name is Greenery 15-0343), but it’s most certainly not a case of her copying Pantone!

One of her favourite jobs last year was styling product for Tate Modern In the museum’s new extension just before it opened. “We really pared it back and presented the product as hero in the amazing architectural space. I felt like one of the luckiest people in the world.”

Sania Pell for the Tate Modern

Pell herself trained as a textile designer at the Edinburgh College of Art, and it remains her first love. She enjoyed working for London studios for six years before deciding to try her hand at styling and shifting into a new career. Fast forward to the present – and she’s a popular and highly respected name in the interiors styling world, with two books to her name (as well as two children).

She laughs as she explains how she was put forward for Texprint some 20 years ago, but didn’t make the final award-winning cut. “I thought I had a chance at the Colour Award, but when they were reviewing my portfolio they skipped past the colour and were drawn to my black and white drawings instead.” So it’s a pleasure for her to return in style for the Surface View collaboration.

Founded nine years ago, Surface View is part of digital print company VGL. It uses state-of-the-art print technology for application to a wide variety of interior products, building a reputation for being able to print images on virtually anything.

Based in Reading, Berkshire, the company already has a long association with Texprint, producing the signage for events in London, Paris and Shanghai. The collaboration came about as a result of conversations with managing director Michael Ayerst following a visit to the Texprint exhibition in London in 2014.

Alissa Sequeira of the Surface View marketing team says: “This year’s Texprint Edit takes on an entirely different identity. Mixing the designers’ diverse styles, Sania has curated an exciting selection of work that brings a fresh offering to our Edits. Supporting upcoming talent is always a pleasure for us and we are thrilled to continue the collaboration with Texprint. It has been wonderful to work with Sania – her expansive experience in both design and styling is evident in her considered approach to the curation of the Edit. We’re delighted with the final choices and are looking forward to working with these superb products.”

www.saniapell.com 

www.surfaceview.co.uk

Texprint 'Abstraction' EDITS collection for Surface View © Chloe Frost 2016

 

Texprint 'Abstraction' EDITS collection for Surface View © Emmeline Kellett 2016

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