Surface View: the Texprint 2014 EDITS collection
15 January 2015 by Roger Tredre in Home, Interiors & Auto, Sponsors, Judges & Champions
Five of this year's Texprint designers have created an outstanding home textiles collection titled Texprint 2014 EDITS in collaboration with Surface View, the bespoke interior decoration company.
Everyone connected with Texprint is thrilled with the results of the new collection, which are now available to view – and buy – on the Surface View website, with the designers receiving a royalty on all sales.
The collection includes printed cushions, lampshades, window films and large-scale canvases. It's part of a series of curated collaborations (EDITS) developed by Surface View.
Surface View, which is part of digital print company VGL, uses state-of-the-art print technology for application to a wide variety of interior products. Founded seven years ago, it is steadily building a reputation for being able to print images on virtually anything – even birch plywood.
Based in Reading, Berkshire, the company has a long association with Texprint, producing the signage for events in London, Paris and Shanghai.
The idea for a closer collaboration evolved in conversations with managing director Michael Ayerst when he visited the Texprint exhibition in London last July.
Tom Pickford, Surface View's business development manager, says: “It was great working with the designers and encouraging them to broaden their horizons and see what they can do with their designs. At Surface View, we are always looking to do something a little different.”
Sarah Campbell making her selection, with Alissa Sequeira and Tom Pickford of Surface View
Celebrated textile designer Sarah Campbell has played an important part in bringing the collection to fruition. She was on the judging panel for the Texprint awards back in July, when she saw and evaluated work from the chosen 24 BA and MA graduates.
Five of the Texprint designers were invited to submit work for the Surface View project, including Kaila Cox, Charlotte Beevor, James Skinner, Jessica Stewart and Flett Bertram.
The imagery was varied both in content and construction, ranging from bold paintings to fine graphic manipulations. Sarah Campbell says: “I enjoyed the challenge of curating a cohesive group that allowed the best of these individual qualities to flourish and be seen. As I sifted, it seemed that the imagery fell happily into three groups – sea, earth and sky, the strata of the natural world.”
She adds: “From the gestural landscapes, through sharp graphic collages, precise woven structures, florals both painted and drawn, to the meticulous astrological drawings hiding in a sketchbook – all were united by 'the elements’.”
Working to the broad theme of the Elements and based on the designers' work for Texprint 2014, a cohesive collection emerged. The colour palette of the prints is broad, ranging from a black and white octopus to an orange and white hexagonal geometric to a multi-coloured floral.
Some of the designs were originally developed for fashion garments, but they work beautifully in the home textiles context too. When Sarah Campbell was judging at Texprint she commented that many of the designers were overly focused on the fashion sector. Now the designer, who first made her name with Liberty's as part of Collier Campbell back in the 1960s, has helped a new generation to understand precisely how great prints can be adapted to a broad range of products.