Surface View: the Texprint 2016 EDITS collection
15 February 2016 by TexSelect in Home, Interiors & Auto, Sponsors, Judges & Champions
A brilliant new home textiles collection from Surface View is a maximalist’s dream – and every designer involved is from Texprint.
The artwork is inspired by nature, while the colour palette is full of richly coloured splendour. The Texprint 2016 EDITS collection is a real treat.
Six of the 2015 Texprint designers participated in the collection, which was developed in collaboration with Surface View, the bespoke interior decoration company. Curated by trend forecasting service USP, it’s a rich maximalist-inspired mix of print and pattern, blending traditional and modern themes with a sophisticated touch.
Designers participating include Texprint Colour Award winner Emma McCluskey, Bryony Bushe, Emma Brooks, Jessica Pickard, Nicola Costello and Stephanie Rolph.
The new collection is now available to view and buy on the Surface View website. The designers receive important kudos and recognition – as well as royalties on all sales.
Included in the product mix are printed cushions, lampshades, window films and large-scale canvases. It's part of an ongoing and acclaimed series of curated collaborations (EDITS) developed by Surface View.
This year’s curator – Unique Style Platform (USP) – is a London-based trend forecasting service for the fashion & lifestyle industries founded by Jane Kellock in 2013.
Jane, an industry veteran who has held senior forecasting roles at WGSN and Stylus and also in industry as a designer, explains how USP operates: “We work with clients on bespoke trends using both physical and digital approaches. For example, we do digital reports but also supply moodboards and colour swatches.’’
She adds: “There’s a real demand in the market at present for a bespoke service that makes sense of the massive amount of information out there. We create trends that are timely and relevant according to our clients’ needs.’’
Jane, who runs USP from studios in ultra-hip Haggerston, east London, has worked with Texprint for many years, lending her expertise and experience to the panel that filters the final selections of young designers each year.
The quality of designer is steadily improving, she notes. “It’s a particularly strong group this year, with a great mix of commerical and future-focused designs. Texprint is really going from strength to strength – and it’s so well respected in the industry.’’
Working to the broad theme of maximalist – and based on the designers' work for Texprint 2015 – a cohesive collection has emerged. Jane Kellock says: “The theme focuses on surface texture and an eclectic mix of print with slightly eccentric colour combinations. Pile it all on! We’re thinking of inspiration from the recent Gucci collection. There’s a bohemian flavour to it but with a modern edge.’’
Some of the designs were originally developed for fashion garments, but they work beautifully in the home textiles context too.
Founded eight years ago, Surface View is part of digital print company VGL. It uses state-of-the-art print technology for application to a wide variety of interior products, building a reputation for being able to print images on virtually anything – even birch plywood.
The idea for a collaboration evolved in conversations with managing director Michael Ayerst following a visit to the Texprint exhibition in London in 2014. Based in Reading, Berkshire, the company already has a long association with Texprint, producing the signage for events in London, Paris and Shanghai.
Alissa Sequeira of the Surface View marketing team says: “It was great to see the fresh ideas that designers had, and great for us to support emerging British talent. We’ve been very impressed with the standard of work and are confident that this year’s edit will be every bit as successful as previous years.”