Texprint and Marks & Spencer collaboration: Patterns of the Future
6 March 2012 by TexSelect in Fashion, Sponsors, Judges & Champions
In an exciting collaboration with Foundation Sponsor Marks & Spencer, print designs by three of the designers selected for Texprint 2011 are being used in women’s fashion and bedding collections under the banner Patterns of the Future which launched at its Marble Arch, London flagship store and online during London Fashion Week in February 2012.
Instigated by Kate Bostock, M&S executive director for general merchandise, the project is a first for Texprint, and the embodiment of Texprint’s goal to make mutually constructive introductions between new design talent and forward thinking brands and retailers.
Geri Tilly, Annette Browne and Neil Hendy of Marks & Spencer reviewing the work
M&S’s head of design for brands Helen Low and head of womenswear Neil Hendy visited Texprint London in July 2011 where they were impressed by the work of Texprint’s 2011 print designers. A group of the designers were invited to M&S head office where the team shortlisted three – Toni Lake, Beth Pryor and Carol Pau – with the aim of taking their designs from paper to its customers’ wardrobes.
From the three, Toni Lake’s sumptuous drawings have been printed – by M&S supplier and Texprint supporter ATT Concorde – and used in an exclusive range for M&S within its Autograph and Limited Collections. Read more about Toni here.
The Autograph range features two of Toni’s kaleidoscope-style drawings in a knee-length shift dress and a maxi dress, while the Limited Collection presents Toni’s swan designs in a T-shirt, a tunic dress and a zip-fronted knee-length dress. One of these pieces is to feature in an edition of the Mail on Sunday’s YOU magazine on March 11, 2012. Toni says of her latest commercial success: “I think the garments look fantastic and I now see the prints from a different perspective. Seeing the final pieces has made me so proud.”
Further print designs by the selected designers are expected to feature in M&S’s product ranges spring and autumn 2012. Beth Pryor has also enjoyed a five-week work placement with the company. Beth says: “I had a great time learning new skills and working in a professional studio environment with such wonderful teams.”
The designs of Toni and fellow Texprint designer Carol Pau are to feature on dynamic bed linens in the Home range and will be widely available through M&S stores.