Texprint at Interstoff Asia Essential, Hong Kong
20 October 2011 by TexSelect in Sponsors, Judges & Champions
Texprint completed its 2011 exhibition programme with a showcase stand at Hong Kong’s prestigious textile show Interstoff Asia Essential, October 6-8, 2011.
Displaying the work of David Bradley (Body Award), Chloe Hamblin (Colour Award), Emma Shipley (Pattern Award), and Harriet Toogood (Space Award and Woolmark Texprint Award in support of Campaign for Wool), it proved a key draw for buyers and designers from China and HK-based manufacturers and brands.
John Woodruffe, Deputy Trade Commissioner of UK Trade & Investment in Hong Kong, also visited the exhibition.
Texprint has enjoyed a long connection with Messe Frankfurt, having first showed internationally at Interstoff in Frankfurt in 1990. Hong Kong based Wendy Wen, the Director who oversees all Messe Frankfurt's Textile Fairs in Greater China, has for some years been instrumental in bringing Texprint to Interstoff Asia Essential.
To compliment this presentation of design excellence, Texprint’s chairman Barbara Kennington – an internationally-renowned design expert and founding creative director of forecasting site WGSN – presented a seminar during the exhibition on Inspirational Trends in Textiles. Using inspirational images of the innovative design work created by Texprint stars of 2011, she highlighted the key trends emerging in terms of end use, colour and pattern across all disciplines.
“The Hong Kong and China markets are increasingly looking to British textile talent and Interstoff Asia’s invaluable sponsorship means that Texprint designers are able to connect with these exciting markets in a highly credible way” says Kennington.