Texprint London 2012 resource seminar
24 July 2012 by TexSelect in Sponsors, Judges & Champions
For the first time Texprint extended its Texprint London event to include a Resources Seminar held exclusively for invited tutors from the UK's leading textile design programmes. Three speakers each gave a different focus on future trends in colour, fibre and style.
Philippa Watkins, senior lecturer in weave and Honorary Fellow of the RCA, says: “The seminar I felt was a great add-on to the Texprint London show. The three presentations gave very useful insights into different aspects of the business – ultimately of great benefit to their students. Lecturers really don’t often get the opportunity to spend time taking in seasonal forecasts such as the WGSN presentation, so when the opportunity arises it’s great. I was particularly impressed by Pantone’s presentation as I had only a sketchy idea of the scope of their work and the science behind colour matching. And The Woolmark Company have done a great deal recently to raise the profile of wool, so the beautiful presentation really helps get the wool message out there.”
Carola Seybold of Pantone X-Rite talked about managing colour accuracy in the digital age. Apparently 65% of all our purchasing decisions involve colour. Not surprisingly, in the fashion industry, getting the colour right has a critical impact on the bottom line of profit and much research goes into tracking and developing colour for all manner of products. She noted that although technology has changed much in our lives, the way we work with colour remains essentially the same.
As an aside, Joanna Bowring, Texprint's sponsorship director, and founder member of the British Textile Colour Group which since 1978 has represented the UK at Intercolor, the International Commission for Colour, says: “Colour communicates without language, is the most important element in buying decisions and its effective use is one of the key selection criteria for successful Texprint candidates.”
The Texprint prize for Colour is generously sponsored by Pantone X-Rite which also gives all four winners of the Texprint awards a complimentary Pantone Guide for Color & Home.
Carola Seybold, Helen Palmer and Barbara Kennington chairman of Texprint
Helen Palmer, head of materials and knit at WGSN, presented macro trends for autumn/winter 2013/14. By tracking the fast changing and influential aspects of life – art, architecture, music, technology and nature, among other elements – and analysing this intelligence, WGSN is able to confidently predict the future directions followed by many of the world’s major brands, retailers and designers.
Inspired by the natural world, WGSN’s first trend direction, Living Design, pointed to simple sculptural silhouettes that combine personality, quirkiness and humour, and that marry hard and soft materials. Creating a mood of dark drama, 21st Century Romance sees classic styling reinvented by combining new technology with traditional and often ornate decoration. Old master paintings inspire the colour palettes. Finally, Hacktivate is an exciting, casualwear trend that takes inspiration from DIY, sportswear and customisation, bolting different elements together to create seriously playful products.
WGSN is a Foundation Sponsor of Texprint and gives each of the 24 selected designers free access for one year to www.wgsn.com
Finally, Rebecca Sharp UK country manager of The Woolmark Company talked about the resurgence in the popularity of wool, noting that Merino wool with its long fibres and natural crimp is especially prized for its luxury feel and natural softness and warmth. Recent campaigns – including The Campaign for Cool Wool and successful initiatives such as the International Woolmark Prize for Young Designers and The Texprint Woolmark Prize in support of Campaign for Wool – mean the fibre is now back as a firm favourite with designers, retailers and the public. Wool's long held but newly recognised eco-credentials have helped to strengthen this popularity – it is natural, biodegradable and renewable.
The Woolmark Texprint Award in support of Campaign for Wool will be judged and presented at Indigo, Paris, in September. The Woolmark Company is a Foundation Sponsor of Texprint.
All three companies welcomed this unique opportunity to talk directly with textile tutors, and through them, to raise awareness of their brands and ethos and elevate the knowledge of textile design students.
In Kind Sponsors Arts Thread and Lectra were also on hand to talk about their services and products. Our thanks to Chelsea College of Art & Design for kindly allowing us use of the lecture theatre.