Texprint London 2014: platform for new textile design talent
14 July 2014 by Roger Tredre in Fashion, Home, Interiors & Auto, Sponsors, Judges & Champions
We look back on a memorable three days in London this July, when 24 young designers – the best of a new generation educated in the UK – attended the Texprint preview presentation in London.
After the rigorous interviews and the methodical sifting through over 200 portfolios and CVs, just 24 designers are selected. They have come from all over the globe but they were all educated in the UK and recently graduated from BA and MA programmes at colleges across the country. Weavers, knitters, printers and embroiderers – brought together for three days in London to show their work to the textile design industry.
Entrance display by Texprint 2011 alumna Emma J Shipley
The London preview presentation (July 9–10) is an important part of the process that climaxes in Paris in September at Premiere Vision, where all 24 designers show – and sell – their work to industry visitors at Indigo, the creative textile and surface design show-within-a show at PV. The excitement of the young designers in London was infectious. “I can't believe I'm here!” said Frieda Peppercorn, a designer who studied at Winchester College and whose witty prints inspired by Mrs Beeton were quick to catch the eye.
In London, the judges gathered the day before the presentation (July 8) to deliberate over the shortlist for prizes (the winners are announced in Paris). While the judges deliberated, the designers were on standby for further questioning. In London they also received their first exposure to Texprint sponsors, the press and potential employers and were given practical mentoring to prepare them for the next step of their careers. “It's fantastically helpful,” said Jessica Hymas, a knit designer who recently left the Royal College of Art. “We've learned a lot about sampling and how to charge for samples.”
On the afternoon of July 8th, the five judges arrived at Chelsea for four hours of intensive viewing and discussion. They represented a broad spread of expertise from across the industry, including Sarah Campbell of legendary textile design partnership Collier Campbell; Eifion Griffiths, CEO of highly regarded Welsh wool products company Melin Tregwynt; Sue Roberts, Design Director Home at leading UK department store group House of Fraser; Henry Graham, Chief Creative Officer of innovative London retailer Wolf & Badger; and Jill Chatwood, Design Director at fast-growing Vancouver-based Lululemon Athletica.
Judge Sarah Campbell examines the work of Aline Nakagawa de Oliveira
For these judges, there was an instinctive reaction to the work on display, but also a more considered response to consider and review, both individually and collectively. Peter Ring-Lefevre, Texprint Creative Director, urged them not to overlook the supplementary work: “It's often in the sketchbook that you get to know the real person.”
Judge Henry Graham reveiws the work of designer Federica Tedeschi
The designers were called into the room for thorough questioning and scrutiny. They were invited to leave again. Names were tossed back and forth across the table. Excellence was celebrated, but there was a recurring complaint: Why did so many of the designers obsess about fashion? Why didn't they realise the huge potential of the interiors sector? The judges went back to the stands to review, and review again, the work. Slowly but steadily, a shortlist emerged. Names were read out and read out again. A tweak here, a plea there, a reshuffle – and another reshuffle. The debate always driven by an urgent, passionate desire from all involved that the right names should make the shortlist.
But the real pleasure of Texprint London is that everyone is a winner – because everyone is on the Eurostar to Paris in September. Hilary Scarlett, a leading textile and fashion trends consultant who regularly visits Texprint, had no doubt the designers will be well received in Paris: “The quality of work this year is stunning, really diverse, with sophisticated thought processes.” Anne Smith, Dean of Fashion at Central Saint Martins, agreed: “It's one of the best years in a long time.”
Designers Jonny Wadland (left image) and Ailis Dewar show their work to visitors
The judges were full of praise too. Sue Roberts of House of Fraser noted: “There are so many boundaries and restrictions in retail. It's great to see work with no boundaries.” Sarah Campbell said the process of judging had been “very intense” and urged the designers to think more broadly about their work, particularly about its potential for interiors.
Judges Eifion Griffiths and Sue Roberts reviewing portfolio work
Some of the big guns of the industry showed up bright and early the next day to emphasise their interest. Karen Peacock, Head of Design at Marks & Spencer, was an early arrival. “For us, it's about keeping abreast of the talent,” she said. “I consider Texprint to offer the cream of the crop in textiles and print. Not only is the standard very high but the students are also very good about talking about their work.”
Texprint sponsors, such as John Snowdon, Clerk of the Worshipful Company of Weavers, agreed: “Our aim is to find the best. We always find them at Texprint.” Roll on Paris!
Short listed designers with the judges: from left; Tali Furman, Charlotte Beevor, Jane Han Zhang, Georgia Fisher, Kaila Cox, judge Jill Chatwood, judge Eifion Griffiths, judge Sue Roberts, Jonny Wadland, judge Sarah Campbell, judge Henry Graham, Federica Tedeschi, Jessica Hymas, Beth Humes