Texprint Paris special prize presenter 2012: Nelly Rodi
16 September 2012 by TexSelect in Fashion, Sponsors, Judges & Champions
“I’m delighted that Nelly Rodi has agreed to be this year’s special prize presenter at Indigo,” says Texprint’s creative director Peter Ring-Lefevre. Indeed, the entire Texprint team are thrilled to welcome the esteemed creative director and founder of the eponymous trend forecasting company to the podium of the Texprint Village at Indigo, Paris, on Thursday 20 September at 3.30pm where she will be guest of honour at the annual prize ceremony.
Mme Rodi herself has been recognised for her achievements in the world of creation, receiving the Legion of Honour in 1998 from the French President and Officer of the Legion of Honour in 2009.
She founded the NellyRodi Agency in 1985 and the company counts the cream of international fashion and beauty brands such as L’Oréal, Tommy Hilfiger, Marks & Spencer, PPR and LVMH among its clientele. The Agency is known for providing a very sophisticated forecasting service, founded on research and analysis, which considers sociological, creative and marketing influences on future trends. As well as publishing regular Trendlab® forecasting books across several markets and end users, the company works extensively on brand repositioning and bespoke consultancy projects.
Peter is full of praise for the way in which Nelly approaches creative development and design work and recalls working on a project with her in the early 1990s when he was product development manager, menswear, at the The Woolmark Company office in Paris (then called IWFO and part of IWS).
“Nelly had a wonderful way of understanding wool as a natural fibre. She stretched the imagination and technical side of what could be achieved with the fibre in the developing stages,” he says. “She had lots of new ideas, right down to the benefit for various consumer levels. She has a very thorough way of working.”
Texprint takes an equally rigorous approach to selecting the most dynamic and talented new textile designers from UK art schools and universities to take part in the annual mentoring programme.
“British schools seem take a much freer approach to educating their students, mixing different approaches such as photography, art and fashion, leaving the student to express himself, without imposed rule…Freedom gives a lot of energy to fashion,” says Nelly.
As a creative force with a deep understanding of the fashion and interiors industries, Nelly will offer a wealth of advice to the 24 selected textile designers when she visits the designers’ stands at Indigo, part of Première Vision Pluriel. She says she is interested in work that has “an artistic approach, close to an artistic concept, mixed with texture and colours. For drawing, I look for hand-drawing and motifs which are not too commercial or based on actual trends. Technology comes after…”
“Nelly understands that the industry needs to be behind young and creative textile designers,” says Peter. Indeed, Nelly says: “The younger generation brings a lot of positive energy and modernity needed by our ‘old’ textile industry. We find new approaches by looking after the work of the new generation.”
She signs off with the following advice for new graduates: “Don’t be depressed by the textile recession. Make direct contact with leading international garment brands. Keep your freshness and freedom. And dare to create what you have in your hearts.”
Thank you Mme Rodi, we look forward to seeing you in Paris.
For more information about Texprint and to arrange an interview with Nelly Rodi at Indigo, Paris, ahead of the prize presentation at 3pm on Thursday 20 September please email firstname.lastname@example.org or call Delphine Thwaites on +44 (0)20 7250 0589.