WGSN Global Fashion Awards, Emerging Fashion Brand: Emma J Shipley
7 November 2013 by TexSelect in Alumni Stories, Fashion
The WGSN Global Fashion Awards held 5th November saw Texprint alumna Emma J Shipley winning the prestigious Avery Dennison Emerging Fashion Brand Award.
Speaking from the awards venue, the V&A museum, London, Tim Voegele-Downing, Global Creative Director at Avery Dennison RBIS commented: “While we saw phenomenal entries from all finalists, Emma J Shipley ultimately stood out. She created not just an electrifying collection but also a powerful brand that helps differentiate her products”. The award includes a €12,000 prize from Avery Dennison to help elevate the brand.
Emma Shipley (centre), with Tim Voegele-Downing and Susie Lau / photo: Dave Benett
Since graduating from the Royal College of Art in 2011 Emma has won great respect, not only for her highly skilled and imaginative drawings transposed so beautifully onto silk, wool and cashmere scarves, but for her careful and creative brand development.
From the outset Emma has used social media to connect with fans and buyers – including guest editing the Browns London blog in May 2011 – and just a few months ago she launched her online shop.
Her business has also been built on smart thinking. Collaborations with Anthroplogie, Nicholas Kirkwood, Camira and Osborne & Little have opened new avenues and audiences for her extraordinary work. She has also exhibited at London Fashion Week. Retailers for her scarves include Liberty, Fortnum & Mason, Harvey Nichols and independent retailer Wolf & Badger.
Emma Shipley with Anne Tyrrell MBE
Confindustria Como annually supports six Texprint designers to participate in a programme of internships with leading Italian mills in Como to see the Italian textile industry in action, and in October 2011 Emma worked her internship with Ratti SpA, one of the leading Como-based companies in the international luxury textiles industry. The bulk of her production is now printed in Italy and stems from this early relationship building and experience of the production process.
In May 2013 Emma was also awarded the RISE Newcomer Award at the UK Fashion & Textile Awards 2013, presented by HRH the Princess Royal at One Mayfair in London.
WGSN, Confindustria Como and Ratti are all valued sponsors of Texprint.