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What Is the Perfect Color Worth? Inside the mysterious art — and big business — of color forecasting

13 March 2018 by Editor in Textile Insights

Article written by BRUCE FALCONER, New York Times 28 February 2018:

Last spring, a dozen people filtered into a sunny, whitewashed conference room on the seventh floor of the Royal College of Art, overlooking London’s Hyde Park. Mostly Western Europeans from different precincts of the fashion industry, they had been called together by a British man named David Shah, editor and publisher of the Pantone View Colour Planner. The book, issued each February and August, is a four-ring binder containing pigment and textile standards of 64 colors arranged into nine distinct palettes. Geared primarily toward designers and manufacturers, the book forecasts color trends (whether consumers are expected to gravitate more toward brights or neutrals, jewel tones or pastels) two years in advance. Each edition is centered on some forgivingly abstract theme; recent volumes have investigated the chromatic possibilities of “disguise,” “time” and “muse,” for example.



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